this romney ad, for example. >> president obama quietly announced a plan to cut welfare reform. under obama's plan, you wouldn't have to work or train for a job. >> you can see the transcript of the ad beneath it and below it, analysis of the facts. the claim welfare is gutted and work requirements dropped quote, the plan does neither of those things. it goes on to say the ad also distorts the facts. you can vote on the ad's believability, one, are you kidding? not believable at all. some truth, but mostly false. pretty believable, but stretching the facts. mostly believable, five stars, i'm sold completely. believable. the ad you just saw, 2.8. scroll down and vote on how impactful the ad is. >> i'm barack obama and i approve this message. >> let's look at this obama ad on medicare. >> ryan's voucher plan could raise future retirees cost more than $6,000. >> deep into the analysis and you find the ryan plan could cost seniors $6400 more according to the congressional budget office, but it goes on to say that the ryan plan has been changed and that there is no new estimate. >> v